Trade Shows

Imagine if...
you could predict the outcome of your trade show before you ever spent a cent.

Trade Shows

Have you ever thought, “We spend a lot of money on trade shows and I'm not sure what we get out of them?" If your answer is "yes", you are not alone!

According to multiple third-party research, nearly 80% of all companies exhibiting at trade shows answer "yes" to the above question. The 20% that can measure the results of their participation at trade shows follow our four-step process:

  1. Establish measurable sales goals and objectives.
  2. Develop a pre-show strategy, guaranteed to meet these goals and objectives.
  3. Devise a lead-management system to capture opportunities.
  4. Train booth staff on how to qualify and sell at a trade show.

What's at stake is your trade show budget versus your sales burden. For example, if you have a yearly trade show budget of $250,000 and your company operates on a 5% net profit, that means it takes $5 million of your sales. This would yield $250,000 in profit, just to pay your trade show budget.

Let our trade show experts help you protect your investment. Capitalize on the only marketing vehicle that will deliver to your booth a pre-qualified prospect–our four-step process. Also included in our trade show training:

  • Tips for Pre-show Promotion
  • Effective Sales Demonstrations
  • How To Get More Out of Brochures at a Trade Show
  • Seven Critical Questions that Need to be Answered About Every Trade Show

Contact Us

Call us at 301-846-0611
or by using the form below

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    • "Marc has a unique style that is both direct and informative. His ability to read the needs of people and programs associated with selling is uncanny."

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