Sales Training
Imagine if...
all of your salespeople could produce like your top performer.
Never has it been more challenging or difficult for a salesperson to differentiate his or her products or services from the competition. Welcome to the "age of commoditization", where the customer tries to drive the sale to price. Our sales training program featuring our solution selling process is designed to differentiate your salespeople from the competitor’s. Salespeople might be the significant differentiator that can be recognized by the customer.

The two skills most essential to increasing the value of a salesperson are the ability to uncover a customer's problem and to persuade the customer that the salesman can uniquely meet those needs. Our selling program equips participants with the tools necessary to strengthen these skills via our dual-stage selling process. Stage one teaches how to qualify a prospect and teaches a questioning strategy to uncover challenges. Stage two is a proven process that converts the customer's problems into a winning sales response that leads to a successful close. This unique program is completely customized to the real world of the participants. We also feature specific areas of training, including:
- Manufacturing Equipment Sales
- Industrial Equipment Sales
- Aerospace Equipment Sales
In a nutshell, our Solution Selling sales training program prepares participants to effectively sell, independent of price. Furthermore, it equips participants with the tools to avoid being outsold, and teaches how to showcase why a customer should buy from you. We want program participants to be seen as a partner, not a peddler, and sell solutions, not products.
What happens the morning after?
Most sales development programs rarely address or have a plan to get training to the company’s bottom line or produce the impact desired by the company. Behavior does not change during a two-day program but only after six months of reinforcement and use. Our six-month implementation plan is what separates our program from others and includes:
- Meet with sales management and reach an agreement on what would be reasonable measurable results from the training.
- How to coach the "solution selling" process.
- Design a mechanism to measure agreed results.
- Monthly manager review meetings.
Contact Us
Call us at 301-846-0611
or by using the form below
